Placing brands consumers crave into the carts and minds of shoppers.

We work with some of Australia’s largest retailers within grocery, pharmacy and health-food and can help your brand reach its full potential.

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We help to get your products retail-ready for major Australian grocery, pharmacy and health-food retailers.

“No idea is too small, and all sorts of ideas have the potential to change the world as we know it for the better.” - Richard Branson

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Cravecart is a full service sales and marketing consultancy to your business.

Here are some of the services we offer:

Market Analysis & Channel Strategy

Where does your brand fit and which channels should you target?
Retail Readiness

What is your brand’s retail proposition, marketing and commercial strategy?
Pitching for Ranging and Go-to-Market Execution

Help with engaging and selling your products into retailers.
Launching with Maximum Success

Ensuring your brand makes an impact during launch.
Account and Retail Customer Management

Working with retail customers for mutual sustainable sales growth.

We partner with small & medium sized brands to accelerate their retail growth journey

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We partner with small & medium sized brands to accelerate their retail growth journey ♥

Say hello to Matt.

I’ve made it my mission to empower small and medium sized brands realise their true potential by reaching more shoppers everyday.

Matt Peterson | Founder, Director

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Matt is a commercially astute sales professional with a passion for driving amazing outcomes for brands and transforming categories.

He’s the kind of guy who realises 100% effort can translate to 1000% impact and brings this approach into every task he undertakes.

Matt has extensive experience in the Australian Grocery, Pharmacy and Health-food channels and a strong grasp on how to secure ranging, drive sales sustainably and give your brands the cut-through they deserve within a highly competitive Australian retail market.

“Matt consistently demonstrated a high level of professionalism, reliability and passion to unlock mutually beneficial opportunities and outcomes for both our businesses whilst always keeping the customer at the heart of all decisions”

“Bringing the LifeSpace Probiotics brand to life in mainstream supermarkets was beyond a positive experience as Matt always brought a wealth of knowledge, skills and positivity to every task he undertook.”

Arianne Lambrineas: Coles Category Manager

Brands we’ve helped to grow:

How it works.

We work with unique and innovative brands like yours to get you ranged, launched and scaled up.

Let’s get to know each other. We’ll discuss your opportunities, challenges, and objectives, understanding your unique business needs and how we can help.
We combine your objectives with our initial category research to create a proposal on how we can assist. We provide a quote on the work required and align on the approach.
We agree on a start date and implement the aligned proposal with consistent communication and regular check-ins throughout.
We review achievements versus objectives, pivoting the approach as needed to ensure continued growth for your brand.